Create a customer list

To provide a comprehensive and consolidated view of your Audiences and make audience management and optimization simpler, you'll see the post-obit improvements in Google Ads:

  • New audience reporting
    Detailed reporting about audience demographics, segments, and exclusions is now consolidated in 1 place, the "Audiences" tab within the left page navigation card. You tin as well easily manage your Audiences from this report page. Learn more Well-nigh Audience reporting
  • New terms
    Nosotros're using new terms on your audition study and throughout Google Ads. For example, "audition types" (these include like, custom, in-market, and affinity) are now referred to every bit audience segments and "remarketing" is now referred to equally "your information". Learn more near the Updates to Audience terms and phrases

Customer Friction match lets you target ads to your customers using the data they share with yous. Y'all create a CSV file including client information and upload it into Google Ads to incorporate this targeting into your campaigns.

To successfully use your customer information file, it's important to ensure that you format your customer data file correctly.

If you lot see any bug with the upload process, learn how to set up customer list issues.

This commodity explains how to upload your data files to create customer lists.

Before you brainstorm

For an overview of how Customer Match works, read nigh Customer Lucifer.

For more than information nearly how Google uses the data files you upload and how the matching process works, read How Google uses Customer Match data.

Instructions

The following instructions volition guide you through the process of uploading a customer customer data file to create a new Customer list.

  1. Click the tools icon Google Ads | tools [Icon] in the top right corner of your screen.
  2. Under the section labeled "Shared library" click Audience manager.
  3. Click Audition lists from the Folio Bill of fare on the left.
  4. Click the plus button to create a new audience list.
  5. Choose "Customer list."
  6. Cull whether to upload a plain text data file or a hashed data file.
    • If you choose to upload customer information in patently text, the private customer information in your file (Email, Phone, Outset Proper name, and Last Proper name) will be hashed on your computer using the SHA256 algorithm before sending information technology securely to Google's servers. Country and Zip data won't be hashed.
    • If yous cull to hash your data, make certain it meets the requirements described in the formatting guidelines for client list data files.
  7. Choose your new file.
  8. If yous agree, check the box "This data was collected and is beingness shared with Google in compliance with Google's policies."
  9. Set up a membership duration. The default membership duration is unlimited, but yous can set a custom time limit.
  10. Click Upload and create list.
  11. You can view the progress of uploading your data file under "Audiences lists". This procedure may take up to 48 hours to consummate.
  12. Once your information has uploaded, you'll see a file upload success folio. Yous'll see information near the number of rows that successfully uploaded and your match rate percentage.

Proceed in mind

Membership elapsing

Customer Match segments don't expire, and so membership elapsing is unlimited past default. You tin can command how long your customers are kept in a Customer Match segment, but it's best to refresh your segment regularly. Google Ads will send y'all an electronic mail if your segments oasis't been refreshed in a while.

Information sharing across accounts

You can share audience segments beyond multiple managed accounts if:

  • Y'all have a Customer Friction match segment or Similar segment in your director account, or
  • A client business relationship shares their Client Friction match segment or Similar segment with your managing director account.

All accounts using a Customer Match segment must comply with the Customer Friction match policy. Google does not permit sharing or usage of this data outside of your managed account. Only account owners and administrators with administrator admission may add together or remove customer data from Customer Friction match segments.

Similar segments

Like segment targeting that is based on your Client Friction match segments is available for Search, YouTube, Gmail, and Display. These Similar segments will be automatically created if your Customer Match segments run into the minimum eligibility criteria. You tin utilise a Similar segment the same way you'd apply a Customer Match or your information segments: by calculation information technology to an ad grouping or entrada.

When a Similar segment is available, it will show the segment size on each bachelor network in your "Audiences" tabular array. In one case information technology's agile, you tin can add your Like segment list to your targeting. If a segment says "Incompatible" in one of the columns, that means the segment isn't able to target on that holding.

Note: it may take up to 48 hours for your campaign to start serving.

Zapier Client Match integration

Y'all can integrate your customer relationship management (CRM) system data sources with Customer Lucifer using Zapier as your integration partner.

Zapier automatically uploads new contact details from your customer relationship direction (CRM) system, eCommerce, or marketing automation tool where you collect a user's information, to your Google Ads customer lists. This means you don't have to manually upload contacts to Google Ads, sort them into the right lists, or remove them from a listing. You can automatically continue your uploaded client lists refreshed and in sync with your CRM.

Using the Google Ads API

Account owners or administrators can too apply the Google Ads API to upload data files and manage their Customer Lucifer segments. Advertisers tin can upload a information file, add or remove customer data, or edit configurations through the API. To learn more, visit your data section of the Google Ads API on the Google Developers website.

Having issues related to your Client Match lists?

Contact us

Was this helpful?

How can we meliorate it?